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Dark personality voters find dark politicians more relatable and fit for office

No Stage 1 found
AuthorsWilliam HartKyle RichardsonGregory K. Tortoriello
Year2018
VenueJournal of Research in Personality

We tested the scope of the congruency model of political preference by examining how people high in various dark personalities evaluate political candidates with dark characteristics. In Study 1, participants high in dark personalities reported enhanced self-possession of dark characteristics and, in general, more tolerance of those characteristics in politicians. In Study 2, although participants viewed a wholesome (vs. dark) politician as more similar to the self and likeable, this effect diminished as participants indicated greater possession of dark personalities. Exploratory analyses involving other perceiver traits (self-esteem, political conservatism/liberalism) yielded additional insights about tolerance for dark politicians. Findings contribute to understanding how people high in dark personalities evaluate others and offer a novel perspective on similarity-liking effects in candidate evaluation.

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